Selling…It’s Not The What It’s The Why
Tuesday, December 18th, 2007One thing you should do is meet face to face with your prospect when ever possible. I realize that in today’s wired world this can be impossible. However, if it is at all possible do it. It is much harder to say no to someone’s face as opposed to over the phone or via email. Also, customer service is always important but in those cases when you are unable to meet face-to-face outstanding customer support and follow through can be key to closing the deal.
Probably the most important thing with selling is you need to shut up. The best thing you can do when meeting with a prospect is sit down and shut up. People really hate to feel like they are being sold. Conversely, they love to buy. Ask them what their needs are and be quiet. Listen while they tell you what their needs are. Using their own words and needs later on makes your job much easier.
Remember a big part of your job is to make the prospect uncomfortable. Move them out of their comfort zone. Make them feel the pain of their need. It is very important to help them explore that need, key in on exactly what that need is and then show them how you can fill it.
Effective sales people know that they should only spend about 20% of their time talking. At this point, if you have listened carefully to your prospect, you have gotten to the root of their need. Now you get to tell them about your awesome product. They don’t need a litany of every single bell, whistle and characteristic it possesses. They only need to know the benefits and features of your product that directly fill the need they identified to you earlier. Remember earlier I said using their own words makes your job easier? This is where that comes into play.
You listened and helped your prospect (who is now your new client) identify a need in their lives. You showed them how your product or service was the perfect fit to fill that need. Now, they will tell all their friends and family about you and how you can help them too.
It all sounds amazingly simple. It also works amazingly well. It’s really just looking at sales from a different perspective. You are not out there to sell the world your amazing product or service. You are out there to fill a need. It’s not about what you’ve got…it’s about why they need it.
Wendy Stevens, Nashville, TN, as a single mom vaulted to the top of the Direct Sales Industry in 8 months. Wendy is a former 3-time Division I All American Lacrosse Player, NCAA Division I National Champion and Division 1 NCAA Head Coach. Wendy is one of the top 1% earners in the entire direct sales industry. As Marketer, Trainer and Speaker, Wendy is in demand nationally. She earned 7 figures in networking marketing. For information on Wendy, visit www.coachyoutosuccess.com
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