Does Your Personality Suit Network Marketing?
October 15, 2007This is something a lot of people ask. Can I be a successful network marketer? Doesn’t it involve meeting people? I hate to interact with strangers. Is this stuff right for me? The answers to all these questions are yes and no. Yes because, network marketing doesn’t really mean you have to be a master speaker addressing thousands of people over the mike. Nor does it involve hectic socializing as some are apt to imagine. Network marketing is like any other business. You have a product, which is made available to you for selling. You need not even open your mouth, if the right approach is cultivated.
Here is a small example of what is meant. You will have to familiarize yourself about the product that you choose to sell. Your job is to reach out to those who would like to buy this product from you, whether that be via internet, warm contacts or any other type of marketing you choose. If this product is good and priced well, there should be no problem selling it. You would have noticed by now that the selling cycle does not involve much of talking. The product speaks for itself. In fact, products which sell well are those which have inherent value. Your job is to bring the buyer and the product together on a common platform. It is obvious that, more than talking, it is your marketing skills which are important. There would have no problem in buying food pellets for my pet fish if it is good for my fish.
Unfortunately all products are not food pellets and all consumers are not fish. There are high tech products which require specialized training to understand and sell. Mind you the profit margins are much higher for these products. As a rule, more difficult the product is to sell, more is the profit margin. This is about real, genuine goods and services here. Not some hare brained scheme to rip off people. To sell a product you must have a clear understanding of that product and how the product can help the consumer. Network marketing companies are usually good about doing training calls and providing marketing material for you to use. You should take advantage of the trainings and the materials in order to provide better customer service to the consumer. If they don’t, then you must ask your upline or someone in the company to provide you with the necessary training.
In network marketing one usually does involves friends and colleagues, but keeping your personal and professional lives separated by a discreet line is always prudent. Each situation is different and unique. Network marketers should understand the undercurrents of the situation and act accordingly. There is no formula or system to tackle real life situations.
What is truly required is a genuine personality with a desire to market goods and services to people who have a need for them. Cutting across the jargon and providing true value is the core substance of network marketing.
Wendy Stevens, Nashville, TN as a single mom vaulted to the top of the Direct Sales Industry in 8 months. Wendy is a former 3-time Division I All American Lacrosse Player, NCAA Division I National Champion and Division 1 NCAA Head Coach. Wendy is one of the top 1% earners in the entire direct sales industry. As Marketer, Trainer and Speaker, Wendy is in demand nationally. She earned 7 figures in networking marketing. For information on Wendy, visit www.coachyoutosuccess.com
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