Wendy’s Coach You To Success Blog

If we are to study the history of selling or trade, with nothing for reference save our imagination; it is inevitable for us to conclude that the first such exchange was through direct sales. It was a direct personal barter or trade contact. The first recognized barter concept was of exchange of goods. Money was a later invention to facilitate more convenient trading.

We are in a world of rapidly evolving concepts and principles. Original invention has long been considered a thing of the past. Today’s so-called inventions are actually innovations of established concepts and principles. A concrete analogical parallel is the Toyota Model AB Phaeton of the 1930s and the Toyota Innova of 2006. The Toyota concept of ‘cheap and efficient car in its category’ had always been there in both cars, but innovations to the early model resulting in the high-technology features of the Toyota Innova of today would make it seem like a new invention.

Direct sales have undergone a similar evolutionary process. There are now countless selling methods and modes, some of which have already become saleable products themselves. Models bearing the names of the author-super salesman and/or the sales or management organizations they belong to are now offered for sale as learning/training materials and tools to “lesser” marketing companies. We are now in an era where everything we do as we relate with people and organizations is called “selling ourselves”.

The awesome successes of world-renowned direct sales companies such as Amway, Avon, and Tupperware are but a few examples that prove the effectiveness of direct sales. We may have heard of some stories of collapse of some direct selling businesses. However, this is not ample reason to condemn the whole concept as being fraudulent or unsustainable. It is normal in every industry for a few concepts to take off and others to fall flat.

We cannot pin the cause for the failure of a direct selling business venture on a weak concept all the time. Businesses can fall due to many factors – unsound market plan foundation, financial and/or organizational mismanagement, shifts in industry trends, etc. This still is the business world. Anything can happen. It makes sense to analyze first whether direct selling is going to benefit your organization at all, and then take a call on whether to use it or not.

Of course, it is not necessary that each such direct marketing scheme was conceived in heaven. There are also stories of institutionalized marketing scam schemes in the papers regularly, as in the case of a number of multi-level pyramid marketing organizations. So it is true that some such direct selling schemes are hoaxes. Nevertheless, even with such sting schemes, we cannot deny that direct selling has once again proven that as a marketing tool, it has successfully facilitated meeting its objective: enriching the topmost perpetrators of the pyramid scam – unfortunately at the expense of naïve and susceptible newbies.

Direct sales is one of the most powerful marketing methods in use today. The total success of a tool or strategy can be identified by its ability to adapt. By this definition, direct sales is a definite winner considering that even with the advent of the Internet and cyber marketing, direct selling still occupies the marketing forefront.

To see this, just visit any website and you will find yourself surrounded by advertisements of products from books, movies, and computers to furniture and even outlandish concepts and ideas. Direct selling has ensured each and every one of these is for sale.

So what are the tools direct sales proponents use? These are not some state-of-the-art exotic tools. Instead, these include traditional components of the media – newspapers, radio, TV, and even movie trailers. All of these are still used to market and promote products, services, and ideas. These direct sales tools have always been proven effective and far-reaching.

Wendy Stevens, Nashville, TN, as a single mom vaulted to the top of the Direct Sales Industry in 8 months. Wendy is a former 3-time Division I All American Lacrosse Player, NCAA Division I National Champion and Division 1 NCAA Head Coach. Wendy is one of the top 1% earners in the entire direct sales industry. As Marketer, Trainer and Speaker, Wendy is in demand nationally. She earned 7 figures in networking marketing. For information on Wendy, visit www.coachyoutosuccess.com

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This entry was posted on Friday, November 9th, 2007 at 5:50 pm and is filed under Home Based Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.